Store Expansion Strategy
Client: New Seasons Market
Location: Portland Metropolitan Region
New Seasons Market prides themselves on being the Portland Metro region’s neighborhood grocery store and supports both local and regional products, including family farms. With the goal of opening a number of additional stores, they looked to us to integrate GIS and location analytics to help with their store expansion strategy.
By evaluating their existing store service areas, using both annual revenues and customer information, we were able to identify and map existing store trade areas. A number of location-based demographic drivers in the trade areas were then analyzed to better understand customer traits common across all New Seasons stores. With each trade area defined and customer profiles established, new areas of opportunity were identified and evaluated throughout the metropolitan region. Throughout the store-siting process, careful consideration was given to existing competitor markets and to minimizing their inter-store competition. Our involvement in the store expansion strategy resulted in the identification of a number of ideal locations for stores, two of which have been built.